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The Viking Coloring Book Annual Report 2016

For those who have been following the progress of the Viking Coloring Book Project please find the 2016 Annual Report here. Many thanks for all of your interest and help in spreading the word about the Viking Coloring Book Project. I have been trying to update a few things on my social media accounts- please don’t hesitate to check through here and see what is new!

If you don’t feel like downloading the full pdf the text is provided below.

The Viking Coloring Book Project at a Glance

Creator: Dr Dayanna Knight

Crowd-sourced on Kickstarter.com, with campaign being live from January 6- February 5, 2016.

Number of Countries reached by the campaign: 35

Number of Online Backers: 117

Number of Offline Backers: 4

Total Raised: $6,470 USD

Publisher found: The Arizona Center for Medieval and Renaissance Studies

Viking Coloring Book scenes submitted to ACMRS: 75

Viking Coloring Book motifs created in 2016: 277

Top Reward Levels:

 

Level Number of Backers Amount Raised
$25 77 $2480
$500 3 $1535
$100 14 $1520

Creator Letter

Dear Fellow Viking Enthusiast,

2016 has been a very busy one for the Viking Coloring Book Project. In January the Viking Coloring Book Campaign was live on Kickstarter, raising funds to promote a more historically accurate coloring book option to the general public. Equipment was purchased. More than 250 motifs were drawn and scanned to produce 75 full page scenes. A noted academic publisher specializing in medieval topics, the Arizona Center for Medieval and Renaissance Studies, has agreed to publish these.

Initiatives for 2016

The Viking Coloring Book Project functions on the idea that people are interested in the early medieval world, but may not have easy access to it. By creating a well-informed yet still visually pleasing series of scenes linked to the Viking World more people will be curious about what Vikings were beyond the stereotypes of popular culture. In order to do this a series of steps were undertaken following the Kickstarter campaign.

  • Equipment needed to be purchased. A table top drafting table was acquired to quickly produce motifs on. Multiple lamps were also purchased to this effect. An all-in-one home office scanner printer was acquired so that scenes as large as A3/ 11×17″ could be scanned in without distortion.
  • A subscription to Adobe Photoshop and Illustrator was purchased. This assisted tremendously during scene production.
  • Kickstarter campaign information and a sample portfolio were shown to staff at ACMRS immediately after the end of the campaign.
  • Motifs and sample pages were beta-tested with elementary school classes. Concepts were streamlined in format until the cultural questions desired were heard during coloring sessions.
  • A social media campaign of progress updates and general Viking Coloring Book marketing was begun in earnest. Currently there is a VCB presence on 6 platforms: Facebook, Twitter, Instagram, Google+, WordPress, and Kickstarter. This was continued at conferences in person.
  • Research opportunities were taken as presented.

Improving Consistency

Three purchases in particular have assisted with consistency of motif creation. These were a major contributing factor as to why the Kickstarter campaign was run.

  • Koh-i-Noor Rapidograph pens
  • Epson Workforce All-in-One scanner printer
  • Adobe Photoshop and Illustrator subscription

Looking to the Future

2017 will see the publication of the Viking Coloring Book as an Occasional Paper by the Arizona Center for Medieval and Renaissance Studies. The VCB Project intends on moving forward to continue to create coloring scenes showing the early medieval world of the Vikings. Research for a second more specifically themed Viking Coloring Book has already begun.

In order to grow local communities of Viking enthusiasts a series of events linked to the Viking Coloring Book have been designed. These range from school fundraisers, where children will have a place to promote their medieval interests to coloring evenings where adults will have access to the illustrator to ask questions about the scenes while they work. Efforts to promote this will begin in January 2017.

An article about the process of creating the VCB is currently being written for the Journal of Community Archaeology and Heritage. The Viking Coloring Book Project will also be represented at the International Medieval Congress 2017 in Kalamazoo, Michigan, during a CARA sponsored panel on working outside academia.

2017 will bring further outreach and research into the early medieval world of the Vikings. This has been possible only through the generosity of the Viking Coloring Book campaign backers and those who donated their time, if not their money. The public has a desire to learn and I can but do my best to draw the images to fan those flames of curiosity.

Sincerely,

Dr Dayanna Knight

Creator of the Viking Coloring Book Project

Insights into Outreach

Online References Platform Site Number of Views Amount Derived From
  Kickstarter Kickstarter 29 $1190
    Facebook 38 $2010
    Medievalists.net 17 $740
    LinkedIn 1 $510
    Twitter 5 $230
    t.umblr.com 2 $70
    Goggle.co.uk 1 $40
    Google.com 2 $40
    Direct traffic 18 $670
  WordPress Medievalists.net 245  
    Twitter 157  
    Facebook 147  
    Kickstarter 85  
    Kickstarter Project Page 63  
    Vikingsbooksetc.wordpress.com 10  
    Norseandviking.blogspot.com 2  
    Norseandviking.blogspot.co.uk 2  
    WordPress.com Reader 4  
    Newsblur.com/site/6185503/viking-specialist-at-large 2  
Total WordPress Numbers [as of 12/21/2016] 2379 Views 1274 Visitors 35 Countries Represented  
         

New Product Innovation

2016 saw the creation and initial production of the Viking Coloring Book. More than 50 paintings have resulted from this.

2017 will see an increase in Viking Coloring Book related events. It will also see the initial stages of research for the next coloring book in the series.

Timeline

Year Specific Date Description
2015 May 27 Promotional push for first beta-test begun on social media.
  July 23 Beta-test conducted in the form of general lecture with a question and answer session to determine general public interest into the topic of Vikings.
  August Promotional push for second beta-test begun on social media.
  September 27 Beta-test conducted in the form of family activity day and medieval game tournament to determine general public interest into the topic of Vikings.
  December Preparation for the Viking Coloring Book campaign going live on Kickstarter begins.
2016 January 6 Kickstarter campaign for the Viking Coloring Book goes live. Ends on $550 first day.
  January 7 Campaigns starts day at $1000. Good Day Sacramento contacted.
  January 9 Kickstarter campaign reached initial goal of $3000.
  January 17 Appeared on Good Day Sacramento promoting the Viking Coloring Book Project.
  February 5 Kickstarter campaign ended at $6120 being donated by online backers.
  February 6 The Viking Coloring Book is soft-pitched to the Arizona Center for Medieval and Renaissance Studies staff.
  February 20 Kickstarter campaign payout received
  March Equipment purchases made. Production of medieval motifs begins immediately.
  June 27- July 2 Represented the Viking Coloring Book Project at the Viking World Conference at the University of Nottingham. Also conducted research while local to UK libraries.
  September 24 First Viking Coloring Book Pop-up Gallery held at SON Viking Snack Fest event in Salida, California.
  October 1 Book signing for Viking Nations at Barnes and Noble Stockton. Marketing promotional coloring page created for this event.
  October 10 First Viking Coloring Book Pop-up Gallery solo show held at Lincoln Center, Stockton, California. Event held as part of Stockton Arts Week.
  November 5 Poster presentation at the California Librarians Association Conference in Sacramento, California.
  November 19 Viking Coloring Book Pop-up Gallery held at SON Viking Fest event in Salida, California.
  December 3 Viking Coloring Book Pop-up Gallery appeared at the Holiday Art Sale at the Grand Theatre Center for the Arts.

 

Goals for 2017

  • To see the Viking Coloring Book on store shelves.
  • To send out Kickstarter Backer Reward packs once the VCB is published.
  • To increase amount of coloring events, activities and fundraisers available to the public.
  • To represent the Viking Coloring Book at the California State Fair Author Tent.
  • To begin research and motif compilation for future publications from the Viking Coloring Book Project.

 

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